Interview with Broadridge's Gemma Cowie on growth, distribution, and decision-making

Data is no longer a competitive advantage on its own. The differentiator is an organisation's ability to turn data into actionable insight.

Asset managers have more data than ever before, yet growth remains elusive. In this conversation, David Higgins, Managing Partner at Citisoft, speaks with Gemma Cowie, Head of Global Growth Solutions at Broadridge, to explore why many firms struggle to convert data into commercial outcomes and what separates those that successfully use insight to drive product strategy, distribution growth and stronger client relationships.

Drawing on Broadridge's global data and analytics experience, Gemma shares perspectives on on why flows are becoming harder to capture, why trusted data foundations are increasingly critical, and how firms can use client and market intelligence to make faster, more effective decisions.

Key discussion topics

• Why data foundations are critical for effective product and distribution strategies
• How firms can turn client and market intelligence into better business decisions
• What it means to get closer to the end investor and strengthen client relationships
• How distribution intelligence can help firms identify growth opportunities
• Why AI-informed signalling and decision-making depend on trusted, connected data foundations

About the series

This interview is the latest in Citisoft’s Solution Market Perspective Series, bringing together servicers and technology providers to explore how investment management infrastructure is evolving and innovating.