Citisoft to Speak at the IA's EmTech Global 2026

Join us at EmTech Global for a focused day of insight into the technologies and trends reshaping investment management. The Investment Association’s EmTech conference is in its eighth year, bringing together senior leaders from across investment management, technology and policy for a full day programme of keynote sessions, panels and debates. 

Adoption Barriers Debate: Culture vs Cost

15:10 – 15:30 GMT

In a fast paced, Oxford Union style debate, two teams go head to head on the motion:

“Culture, not cost, is the greatest barrier to technology adoption in investment management.”

While technology budgets continue to grow, many transformation programmes still stall before delivering real value. Is cost really the limiting factor; or do mindset, incentives and organisational behaviours play a bigger role in holding firms back?

Expect sharp arguments, lively audience participation and a decisive verdict designed to challenge assumptions and spark discussion well beyond the session itself.

Find out more about EmTech Global

Speakers

Chris Mills, Managing Director, Citisoft (Moderator)

Colin Bennett, Global Head of Marketing and Client Experience, GAM Investments

Siobhan Clarke, Head of Investment Services, Royal London Asset Management